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Why Lenticular 3D?

 

Why Lenticular?


Lenticular Printing Educational Resources

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Wikipedia Lenticular Printing Merriam-Webster Definition of Lenticular Printing FESPA Lenticular Printing Explained
Print Action Lenticular Printing Services Sign Media A Growing Market for Lenticular Displays AGFA Graphics Lenticular Printing on AGFA Graphics Flatbed Printers
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Vuethru Lenticular Library Lenticular Videos Heidelberg Lenticular Printing Applications All Posters Lenticular Posters
Your Dictionary Lenticular Printing - Computer Definition Explain That Stuff How Lenticular Printing Works LA Times George Legrady's Lenticular Photographs
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Success Stories

The ANAR Foundation

What would the possibilities be if you could show two entirely different ads based on vantage points?

While this campaign was published in 2013, it still endorses the stopping power of the lenticular print medium in adverting. It articulates how we can target a specific audience with a strong message that will engage this targeted audience much longer in the message.

Child-Abuse Ad Uses Lenticular Printing to Send Kids a Secret Message

The Anar Foundation, a Spanish child-advocacy organization, used lenticular printing in this powerful outdoor ad to send different messages to children and adults.

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Anyone under about 4-foot-3 sees bruising on the child's face in the poster, along with ANAR's hotline number and copy that reads, "If somebody hurts you, phone us and we'll help you." People taller than that—i.e., most parents—simply see the child without the bruise and the line, "Sometimes child abuse is only visible to the child suffering it."

The metaphor embodied in the display is apt—the figurative differences in perception between the abuser and abused here become literal. I'm glad they kept the concept and content simple, too; it makes the interactivity more immediate and less gimmicky. Ad agency: Grey Spain.

Click Z Marketing

How Marketers Can Use Lenticular Printing in Ad Campaigns

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